By Katie Poulsen, MPC, RDH

YOU’RE ON A BEACH SOMEWHERE surrounded by friends, listening to music, feeling the sunshine on your face…and flossing. Oh, you don’t do that – weird. That is the new marketing strategy of a new boutique floss company and if you’ve spent time on social media, you’ve most likely seen it. The storyline worked and as a hygienist, I just had to try it.


Cocofloss is a luxury dental floss, that is not a typo, that touts flavors like mint, mango, passion fruit, vanilla, and strawberry. Cocofloss is stated to be coated in coconut oil and made with hundreds of filaments that clean the mouth better. The company proclaims to be PFA free (perfluoroalkoxy alkane) and vegan, not to mention the floss comes in brightly colored adorable packaging.

Why coconut oil?

Coconut is in just about everything nowadays from lotions to soaps and now floss. The coconut gained popularity in dentistry from coconut oil, otherwise known as oil pulling. To oil pull, you must use coconut oil, or any natural oil, in the mouth and pull it through the teeth in a swishing manner for 20 minutes. Studies have shown that oil pulling can reduce the amount of plaque formation that causes gingivitis but so does a prescription mouth rinse. So the choice is yours, pull oil for 20 minutes or swish a prescription mouth rinse for 2 minutes. What does this have to do with floss? Well friends, thanks for hanging in there. If you have to pull oil for 20 minutes for it to be effective, conductive reasoning would suggest you’d have to floss for 20 minutes for the oil to be adequate in Cocofloss. I can’t even get most of my patients to floss once daily for one minute, let alone 20.

PFA free, does it matter?

PFA free means it is free of a resin material which makes things more corrosive-resistant. Some research suggests that high levels of PFAs can cause a change in liver, thyroid and hormone levels. Research is is still ongoing and much is unknown about the actual effects of PFAs. Cocofloss does not own the market on being PFA free, many other flosses have been tested to be PFA free.

Let’s get to the nitty-gritty – price.

Cocofloss is $30.93 per yard for 32 yards, 96 cents a yard. They also offer a six-month subscription (3 units – 96 yards) for $24; which makes the price comparable to other floss prices at .12 cents per yard. The platform is set up a lot like Quip, an electric toothbrush, just sign up for the subscription and they’ll send you dental floss every 6 months.

My review, as a hygienist, using Cocofloss.

Overall my experience with Cocofloss was common. Did I feel like I was sitting on a beach somewhere having a flossing party? No. Will I switch from my beloved Johnson and Johnson Reach floss? Probably not. Here are the details:

  • Cocofloss is comparable to Johnson and Johnson Reach in the way it cleans and in mint flavor.
  • I didn’t experience a difference in my gums from the coconut oil.
  • Access to Cocofloss wasn’t as easy as getting it at the store; however, I didn’t sign up for the subscription.
  • Cocofloss packaging is colorful and cute but it’s not as functional as other brands.

As a dental professional, I have concluded that not all dental floss is created equal. There isn’t one dental floss (or interdental cleaner) for every mouth, some people might even need to use multiple kinds in their one mouth. Keep this in mind when choosing products for your oral health.

If you need help figuring out what is best to use in your mouth? Call us and see one of our skilled hygienists.